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Finding What We’re Not Looking For
On November 22, 1963, I was sitting at my desk along the windows in my second-grade classroom, looking out at the playground, when the school principal came over the loudspeaker to inform us that President John F. Kennedy had been assassinated. It is the frame by which I still remember that tragic day.
In related news, we all suffer the ongoing delusion that we’re the center of the universe. We focus first and foremost upon ourselves and tend, most often, to focus on everything and everyone else only as they relate to us, both literally and figuratively.
This isn’t news.
The late David Foster Wallace spoke eloquently, movingly even, about this egocentric delusion in a fantastic commencement address he delivered at Kenyon College in 2005 in a way that just might help to loosen the hold of this delusion on those of us able to hear what he had to say. The speech is delightfully summarized and excerpted in the short film embedded below. Please take the time to watch it in full. Please. The voice you hear is Wallace’s.
According to Wallace, if I don’t make a conscious decision about how to think and what to pay attention to, I’m going to be miserable a lot of the time. That’s because our natural default setting is that everything is self-centered. And that everybody else is in my way. And it isn’t even a choice (it’s a default setting).
I’ll even take Wallace’s point a step further. If you are automatically sure you know what reality looks like and what is truly important, you will miss out on outrageous opportunities to learn, grow, and be a blessing to others. If we have learned how to think and to pay attention, we can know that we have other options. It’s a way to redeem our time. That’s the freedom offered by real education – the opportunity to choose how we’re going to see life with the added bonus that we just might see things a bit more clearly.
Much religious thought is authoritarian – telling us what to believe and how to act. The choosing begins and ends with the chosen observance. Wallace refutes that. Modern scientific thought gets to the same endpoint via other means. It claims that we have no opportunity for choosing because of the brute determinism by which cause and effect relentlessly and remorselessly govern not only our lives, but the entire universe. Wallace refutes that, too. If we choose to live differently, to overcome the defaults which poison our thinking, we can do better and make things better.
For Wallace, “The only thing that’s capital-T True is that you get to decide how you’re going to try to see it. You get to consciously decide what has meaning and what doesn’t. You get to decide what to worship.…” Scientism doesn’t even allow us the choosing.
Make no mistake. Here, as elsewhere, Bob Dylan was right (just like David Foster Wallace). We all gotta serve somebody. In Wallace’s words, “There is no such thing as not worshipping. Everybody worships. The only choice we get is what we worship.”
It is delightfully counterintuitive to think that mere choosing is such a subversive and powerful act. Yet like so much of life, all of this is obvious in retrospect but painfully difficult to do even once in a while. Moreover, it isn’t just our default settings that conspire against us.
Amazon has long been the best place to find the books you’re looking for. It’s simple and easy to use. And when you look at or buy a particular book, you get instant recommendations of similar books. People who bought x also bought y. But such recommendations aren’t very good and keep getting worse, because they are driven by AI and are now often sponsored. Progress isn’t always forward.
In our data-soaked and algorithm-dominated world, our tastes and preferences are increasingly known, catered to, carefully influenced, and exploited.
The best bricks and mortar bookstores challenge our default settings and easy assumptions. Instead of recommending Annie Dillard because we’re fond of John McPhee, pointing out John le Carré if we like Ruth Rendell or E.J. Dionne because we bought Frank Rich, worthwhile and justifiable as those foisted choices might be, the best bookstores (and those who run them) point us to new authors with new ideas and approaches. One delight of a good bookstore is being able to find what we’re not looking for…and having it turn out great.1 But, of course, we need to try these new books and try-on such new ideas.
In 2006, Publishers Weekly called The Spy Who Came in from the Cold “the best spy novel of all time,” 43 years after its publication. As David Denby pointed out in The New Yorker, John le Carré’s international Cold War best-seller “is fiendishly clever, as Arthur Conan Doyle might have said, and morally alert in a way that puts it way above the usual run of espionage fiction.”
The author made the startling (for its time) decision to portray the intelligence methods of both Western and Communist countries as vile and morally senseless.
Significantly, the plot depends on a series of reversals – as you read, you need to keep revising your understanding of what’s going on (which was a novel literary technique at the time). That’s much of the fun of such books, of course, but much of the difficulty of real life. We need to keep revising our understanding of what’s going on but… [you know the drill].
We can all laugh at the old joke that has a drunk crawling around under a streetlight looking for his keys there because that’s where the light is. But all too many of us, all too much of the time, look for reality only under the light of our preconceived understandings, notions, and commitments.
So, while Amazon is unparalleled at assisting us in finding what we’re looking for, over and over again, if we are going to do better and be better we must work to find what we’re not looking for. But doing so is fiendishly difficult. As I have argued repeatedly, while information is cheap and getting ever cheaper, meaning is increasingly expensive.
Within behavioral economics, this approach is described as the “outside view.” Within Christianity, it means “not thinking of yourself more highly than you ought.”
As ever, we are beset by confirmation bias, our tendency to look for and accept evidence that supports what we already think we know and ignore the rest. Per motivated reasoning, we tend to reject new evidence when it contradicts our established beliefs. Sadly (and counter-intuitively) the research is clear that the smarter we are, the more likely we are to deny or even oppose data that seem in conflict with ideas we deem important – because smart people are clever enough to come up with plausible explanations for it.
Wallace cautions against a kind of selfish, arrogant intellectual dogmatism that takes the form of “blind certainty, a closed-mindedness that amounts to an imprisonment so total that the prisoner doesn’t even know he’s locked up.” But he emphasizes that this endeavor “is not a matter of virtue – it’s a matter of my choosing to do the work of somehow altering or getting free of my natural hard-wired default setting, which is to be deeply and literally self-centered, and to see and interpret everything through this lens of self.” It takes constant effort to reframe, contextualize, and tolerate reality in order to get from information to meaning.
Ironically, Wallace’s advice – given to newly minted college graduates on a university lawn – is directly at odds with a pervasive university culture that seeks to impose a groupthink against anything different, difficult, or uncomfortable, what Jonathan Chait described in 2015 as “jeering student mobs expressing incredulity at the idea of political democracy.” The past few weeks have demonstrated, beyond a shadow of a doubt, that things have gotten much, much worse in the decade since. Such “protests” confirm that an alarming number of students and their professors are unwilling to take up Wallace’s challenge by questioning their assumptions, exercising self-awareness and judgment, and rejecting default intolerance and arrogant certainty, even though universities ought to be the best of places for doing so.
The list of things – really important and seemingly well-established and researched things – that the collective “we” have been wrong about despite being sure is a long one.
We thought that ulcers were caused by stress until Barry Marshall and Robin Warren showed that the bacteria H. pylori is the actual cause (and won a Nobel Prize for doing so). We were sure of the existence of ether throughout the universe, the medium though which light was thought to travel. But the celebrated Michelson-Morley experiment provided hard evidence that ether did not exist.
Julius Wagner-Jauregg was awarded the 1927 Nobel Prize in medicine for treating a kind of psychosis with malaria. Remarkably, that isn’t the worst example. We now know that lobotomies, which involve severing nerve connections within the brain of a mentally ill person, turning them into “drooling zombies,” are barbaric. Neurologist Egas Moniz won a Nobel Prize in 1949 for pioneering such procedures.
We have myths about myths, too. Believing that pre-modern people believed the world was flat is a good example of a modern myth about prior scientific belief. Those who bothered to investigate have known since at least the time of Eratosthenes that the Earth is spherical. And how big it is.
Because we’re wrong so often, diversity of thinking is imperative if we’re going to interpret the available information meaningfully. For example, one study focusing on Facebook users provides strong evidence that the reason falsehoods, misstatements, and ridiculous conspiracy theories thrive on social media is confirmation bias. Thus, Facebook users tend to choose and share stories containing messages they accept and to neglect those with views and conclusions they reject.
Accordingly, if a story fits with what people already believe, they are far more likely to be interested in it and thus to spread it. In other words, we tend to live in echo chambers (per the study, “homogeneous, polarized clusters”) – communities of like-minded people where our own views are reinforced and opposing views, to the extent they are considered at all, are some combination of ignored, denigrated, and shouted down. Per the study, “users mostly tend to select and share content according to a specific narrative and to ignore the rest,” with the consequence being the “proliferation of biased narratives fomented by unsubstantiated rumors, mistrust, and paranoia.”
Even worse, as Cass Sunstein argues, is group polarization. When like-minded people communicate, they tend to end up thinking a more extreme version of what they already believed, irrespective of what the data shows. Thus, whenever people spread misinformation within these homogenous clusters, they also intensify one another’s commitment to the misinformation. Seeing that other people share your views (no matter how wacky) intensifies your commitment to them and tends to add to the disdain with which you hold those who think otherwise.
We all suffer from these cognitive and behavioral foibles that poison hope for objective analysis, especially about those things that are closest to us and in which we have the most invested. If we are at all aware, we will frequently recognize it in others – especially the most egregious examples. But we will almost never recognize it in ourselves. That’s because everybody else is expressing opinions while we are stating facts, or so it seems. That reality – that failing – is bias blindness. It’s our inability or unwillingness, even if we see it in others, to see the biases that beset ourselves. Bias is everywhere. So is bias blindness, no matter how willing – and even eager – we are to deny it.
On our best days we might grudgingly concede that we hold views that are wrong. The problem is in providing current examples.
Individuals thus need to broaden their perspectives which, per Wallace, takes constant effort. As Philip Tetlock outlined in Superforecasting: The Art and Science of Prediction, good forecasting, like good decision-making generally, requires rigorous empiricism, probabilistic thinking, a recognition that absolute answers are extremely rare, regular reassessment, accountability, and an avoidance of too much precision. More fundamentally, we need more humility and more diversity about and in our information sources and among those contributing to our decisions.
We need to be concerned more with process and improving our processes than in outcomes, important though they are. “What you think is much less important than how you think,” said Tetlock. Thus, we’re best off if we regard our views “as hypotheses to be tested, not treasures to be guarded.” As he told my friend Jason Zweig of The Wall Street Journal, most of us “are too quick to make up their minds and too slow to change them.”
Most importantly, perhaps, Tetlock encourages us to hunt and to keep hunting for evidence and reasons that might contradict our views and to change our minds as often and as readily as the evidence suggests. One “superforecaster” went so far as to write a software program that sorted his sources of news and opinion by ideology, topic, and geographic origin, then told him what to read next to get the most-diverse points of view. If you regularly watch one cable channel for news and information, you might want to change the channel at least once in a while.2
As usual, however, articulating the proper response is far easier than implementing it. There are areas where diversity of thinking is not a good thing. For example, businesses should aspire to unified thinking in the areas of product/outcome quality and about ethics. Claims adjusters within a given company should evaluate customer claims consistently, for example. Failing to do so isn’t evidence of diversity but a classic example of noise in the process.
And there is a lot of noise.
In many areas, human decision-making – even expert decision-making – is highly variable. These include valuing stocks, appraising real estate, sentencing criminals, and auditing financial statements.
The best decision-makers are all curious, humble, self-critical, give weight to multiple perspectives, and feel free to change their minds often. In other words, they are not (using Isaiah Berlin’s iconic description, harkening back to Archilochus), “hedgehogs” who explain the world in terms of one big unified theory, but rather “foxes” which, Tetlock explained, “are skeptical of grand schemes” and “diffident about their own forecasting prowess.”
But as Tim Richards argued (David Foster Wallace too), we are both by design and by culture inclined to be anything but humble in our approaches to investing (and everything else). We invest with a certainty that we’ve picked winners and sell in the certainty that we can re-invest our capital to make more money elsewhere. But we are usually wrong, often spectacularly wrong. These tendencies come from hard-wired biases and from emotional responses to our circumstances. But they also arise out of cultural requirements that demand we show ourselves to be always confident and decisive. Even though we should, we rarely reward those who show caution and humility in the face of uncertainty, as our political process so depressingly demonstrates.
David Foster Wallace opened his Kenyon commencement address with a parable of sorts.
“There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, ‘Morning, boys. How’s the water?’ And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, ‘What the hell is water?’”
This “water” is the reality we immerse ourselves in that we don’t see because of the insidious default settings that prevent us from seeing what the world is really like.
Wallace harkens back to his parable in conclusion.
“[T]he real value of a real education…has almost nothing to do with knowledge, and everything to do with simple awareness; awareness of what is so real and essential, so hidden in plain sight all around us, all the time, that we have to keep reminding ourselves over and over:
“‘This is water.’
“‘This is water.’”
We need to find what we’re not looking for. We need to start, per David Foster Wallace, by learning to think and to pay attention…by simple awareness. By trying to look.
Totally Worth It
My friend Brian Portnoy recently hosted Drew Dickson and me to discuss the impact and legacy of the late behavioral scientist Daniel Kahneman. It was pretty good! You may tune in to see for yourself here.
Feel free to contact me via rpseawright [at] gmail [dot] com or on Twitter (@rpseawright) and let me know what you like, what you don’t like, what you’d like to see changed, and what you’d add. Praise, condemnation, and feedback are always welcome.
The French post office prints baguette stamps that smell like bread: “The stamp has a ‘bakery scent’, which was achieved through the use of microcapsules that are embedded within the ink of the stamps to provide the bread-like fragrance.”
A record number of Americans left big cities for smaller ones in 2023: “The remote work boom that prompted Americans to flee urban areas for mountain hamlets and seaside towns during the pandemic continued at least through last year, according to University of Virginia demographer Hamilton Lombard. An estimated 291,400 people last year migrated from other areas into America’s small towns and rural areas, which Lombard defines as metropolitan areas with 250,000 people or fewer. That number exceeded net migration into larger areas for the first time since at least the 1970s, estimated Lombard, who works with the university’s Demographics Research Group.”
Of course, the easiest way to share TBL is simply to forward it to a few dozen of your closest friends.
Gary Saul Morson revisited Aleksandr Solzhenitsyn’s The Gulag Archipelago at 50: “What was it that made this book so effective? And what did Solzhenitsyn mean by calling it ‘literary,’ even though everything in it was factual?”
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This is the best thing I’ve read recently. The wildest. The smartest. Luxury beliefs. Why are people so down about the economy? Safe cars for teens. Uh-oh. Negativity bias. Interesting new book. Denominator bias. The Bedford Boys.
Please send me your nominations for this space to rpseawright [at] gmail [dot] com or via Twitter (@rpseawright).
The TBL playlist now includes more than 275 songs and about 20 hours of great music. I urge you to listen in, sing along, and turn up the volume.
Benediction
We live on “a hurtling planet,” the poet Rod Jellema informed us, “swung from a thread of light and saved by nothing but grace.” To those of us prone to wander, to those who are broken, to those who flee and fight in fear – which is every last lost one of us – there is a faith that offers grace and hope. And may love have the last word. Now and forever. Amen.
As always, thanks for reading.
Issue 176 (May 31, 2024)
Streaming music is a nightmare.
Broader diversity is important too and for many of the same reasons. As James Surowiecki of The New Yorker pointed out in his examination of the tech industry’s astonishing male-centeredness: “Promoting diversity isn’t, as many techies think, pure do-gooderism. It’s genuinely good for business, since a large body of evidence suggests that making organizations more diverse can also make them perform better.” He notes that while tech companies may believe they are meritocracies, unconscious biases influence their hiring and promotion habits. “Subverting these biases requires more than training. Instead, companies should be looking for . . . ‘bias interrupters’: systems that identify bias and intervene to mitigate it.” Josh Bersin conducted a two-year research study, High-Impact Talent Management, and the findings are compelling. Among the 120-plus different talent practices examined, those that predict the top performing companies all concentrate on what the researchers describe as an “inclusive talent system.”
Another thought provoking article Bob. Thank you. You & Mr.Dylan made me wonder who/what I’m serving. I hope it’s freedom & independence & agency. And our Yorkie Poo. I’m pretty sure it’s not hierarchy, dogma, conformity or sycophancy. Those were the concepts that made the corporate world, at least in the US - it was more fun working in Sydney & London - unbearable. And made the need for freedom, independence and agency all the more necessary to save my existentialist self. Your email is my refresher course to that curriculum.
Thank you for this article. I was on the lawn at Kenyon and heard the commencement speech!